Federal Appeals Court's Affirmation That Most New York Rules on Attorney Advertising Are Unconstitutional Likely to Effect Other States
New York's Appellate Division adopted new rules prohibiting certain types of attorney advertising and solicitation, which were to take effect February 1, 2007. The new rules barred testimonials from clients relating to pending matters, portrayals of judges or fictitious law firms, attention-getting techniques unrelated to attorney competence, and trade names or nicknames that imply an ability to get results. The amendments also established a thirty-day moratorium for targeted solicitation following a specific incident, including targeted ads on television or in other media. A New York attorney, along with his law firm and a not-for-profit public interest organization, challenged these provisions as violating the First Amendment. The United States District Court for the Northern District of New York held that the rules were unconstitutional except for the 30 day moratorium for targeted solicitation, 634 F.Supp.2d 239, and the parties appealed. Last month the Second Circui