Vehicle owners across the nation can be instantly informed of a safety recall under a new automated alert system announced today by U.S. Transportation Secretary Mary E. Peters. The recall alerts can be received via e-mail or RSS-feeds on personal computers, cell phones or PDA devices-automatically and free-of-charge. This ability by the consumer to be directly contacted in the case of a recall is similar to the systems set-up for recalls of car tires and child safety seats.
According to the National Highway Traffic Safety Administration, there are about 600 vehicle recalls each year. Historically, one in four motorists ignore these recalls when they are announced.
Under the new alert system, consumers can elect to receive all vehicle recalls as they are made public, or personalize the alerts to specific vehicles. David Kelly, acting administrator of NHTSA, noted that the new vehicle recall notification system is an expansion of the agency’s consumer safety communications program. Earlier this year, NHTSA also introduced automated recall alerts for child safety seats and tires.
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